Stage 1: (1997-2004): Strategic stage of “Win by Scale”
        In 1997, Evergrande established the development mode of “small area and low price” which was a decision we made under the then development strategy of the enterprise, i.e. “win by scale”. This strategy was formulated on the basis of the analysis of the target market and market scale, the evaluation of general consumers in the target market and the estimation of the financial resources available at that time. Although Evergrande developed only 1 project in Guangzhou in 1997, the Company launched over 10 projects simultaneously by 2004 and the number of the employees also increased sharply from less than 20 in 1997 to more than 2000 in 2004. Thanks to the concerted efforts made at the initial stage, the Company gradually worked the way into the top 10 real estate enterprises of Guangzhou, No. 1 real estate enterprise of competitive force in Guangdong Province, top 10 real estate enterprises of China and 10 most valuable real estate brands of China.

Stage 2: (2004-2007):  Strategic transition stage “Scale and Brand”
        In 2004, as the Chinese real estate market was gradually maturing and competition was getting more and more fierce, Evergrande changed the original development strategy of the enterprise. In addition to the priority given to scale expansion, the Company began to focus on the simultaneous development of scale and brand to ensure sustainable development. In respect with the scale, the Company expanded to cover other strategic cities beyond Guangdong Province in its development plan. The total area developed in various combinations of real estate projects increased from hundreds of thousands square meters to millions of square meters. Meanwhile, the Group gained valuable experience through its management of numerous projects across China.  In respect with the brand, the Company implemented standard management for projects under development and began to adopt a nationwide consistent standard operational mode.

Stage 3: (2007- present): Strategic stage of standardized operation of “Scale and Brand”
        Since 2007, Evergrande has continued to implement the development strategy focusing on both the scale and the brand image. To this end, the Company has further implemented the standard operational mode to promote the development throughout the country. After many years of practice and adjustment, the standard operational mode of Evergrande has been substantiated to be very effective in the operations across China.