Stage 1: (1997-2004): Strategic stage of “Win by Scale”
        In 1997, Evergrande established the early development mode of “small area and low price” based on the objective analysis of the industrial competitiveness, the target market, the consumers’ affordability and the financial resources available, adopting the development mode of rapid sale and accelerated capital turnover tp rapidly achieve the enterprise scale. Although Evergrande developed only 1 project in Guangzhou in 1997, the Company launched over 10 projects simultaneously by 2004 and the number of the employees also increased sharply from less than 20 in 1997 to more than 2,000 in 2004. Thanks to the concerted efforts made at the initial stage, the Company gradually worked the way into the top 10 real estate enterprises of Guangzhou, No. 1 real estate enterprise of competitive force in Guangdong Province, top 10 real estate enterprises of China and 10 most valuable real estate brands of China.

Stage 2: (2004-2007):  Strategic transition stage “Scale and Brand”
        In 2004, as the Chinese real estate market was gradually maturing and the competition was getting more and more fierce, Evergrande changed the original development strategy. In addition to the priority given to scale expansion, the Company began to focus on the simultaneous development of scale and brand to ensure sustainable development of the enterprise. In respect with the scale, the Company expanded to cover other strategic cities beyond Guangdong Province in its development plan. The total area developed in various combinations of real estate projects increased from hundreds of thousands square meters to millions of square meters. Meanwhile, the Group gained valuable experience and capacity through its management of numerous projects across China.  In respect with the brand, the Company followed a strategy of product excellence for all the development projects and began to adopt a nationwide standardized operation mode.

Stage 3: (2007- present): Strategic stage of standardized operation of “Scale and Brand”
        Since 2007, Evergrande has continued to implement the development strategy focusing on both the scale and the brand image. To this end, the Company has further improved the standardized operation mode, has gradually formed seven enterprise core advantages with the most competitiveness, and has achieved rapid expansion in the second- and third-tier cities in China. After many years of practice and adjustment, the standardized operation mode of Evergrande has been substantiated to be very effective, contributing to the sustainable leap-forward development of Evergrande. Up to now, Evergrande has become a leading real estate enterprise with  the most sales area, the largest in-progress quantities, a presence in the largest number of provincial capital cities and the widest urban layout in China.